CHECK-IN: A COVID-19 APP Suite
As the world turned upside down and the pandemic spread into our communities, PricewaterhouseCoopers (PwC) was quick to develop Check-In, a suite of applications which allow businesses to take preventative action to safeguard their people, mitigate infection risks, and manage capacity. A digital health check helps prevent potentially ill people from coming to a workplace. Automatic contact tracing helps reduce the impact on others from an infected employee.
To start, I co-facilitated our team’s first virtual UX workshop and led my own breakout session to learn more about the product suite and how it will aid businesses and their people during this crisis. Next, I developed all of the initial marketing materials, ranging from a technical guide for new users, a conversational deck to pitch the products to our clients, and quick-hit 2-pagers that could be left behind as promotional pieces to seal the deal. I also wrote all initial content for the website and promotional video script.
The speed with which I was able to develop these materials helped PwC beat Google and Apple to market!
More about PricewaterhouseCoopers (PwC)
PwC has offered me experience in a variety of areas — sustainability, finance, healthcare, and more. Working as a copywriter within a small creative team, I’ve partnered with Fortune 500 companies and internal teams to develop dynamic creative fit for boardrooms, wide-scale marketing campaigns, and reports that set new standards for organizations moving forward.
Due to privacy considerations, I am unable to directly share many of the examples of my work.
Other creative I’ve been a part of:
Content Strategy | White Papers | Brochures | Presentations | Posters | Infographics | Interactive PDFs | Personas | Journey Maps | Marketing Campaigns | Script Writing | Training Materials | Web Content